Falcon Golf is an affiliate of Falcon and Associates, a strategic advisory company working for the Dubai leadership. It was established in 2016 and given responsibility to optimise the sport of golf in Dubai working closely with key local stakeholders.
It achieves this through the management of the Omega Dubai Desert Classic and Omega Dubai Ladies Masters and via the world-wide marketing activation of the Race to Dubai (the European Tour’s season-long ranking competition).
Falcon Golf – through its Golf in Dubai brand – increases awareness and appreciation of golf as a leisure pursuit for discerning holiday makers, business travellers and Dubai residents.
The organisation is chaired by Peter Dawson, former Chief Executive of The R&A and Secretary of The Royal and Ancient Golf Club of St Andrews.
About Golf in Dubai
Golf in Dubai drives awareness of the city as a world-leading premium golf destination offering extraordinary experiences in perfect playing conditions. Bringing a fresh and coordinated approach to Dubai’s golf tourism industry, it aims to maximise the economic impact of the sport on Dubai. With a digital hub at its heart, Golf in Dubai is a source of compelling content on the prestigious bucket-list destination.
It provides visitors everything they need to know, from the unparalleled hospitality, leisure and practice facilities, to the superb courses designed by greats of the game, to where to tee up and walk in the footsteps of Tiger Woods, Rory McIlroy, Sergio Garcia and Shanshan Feng, past champions of the city’s three flagship tournaments (the DP World Tour Championship, Dubai - the season-ending event of the Race to Dubai - the Omega Dubai Desert Classic and Omega Dubai Ladies Masters).